Our public relations division works with magazines, on-line media, newspapers, radio and television stations across the country to inform them of emerging activities and the innovative products supporting them. We use a variety of unconventional tools to help our partners in the media achieve a greater understanding of your company and product. We've had great success with one-on-one desk side visits and organizing editor events which enables them to touch, feel—and in many cases—experience your key products first-hand. Part of what makes True North unique is that we have reversed the standard marketing approach to focus on: PR first Product promotion second Advertising third Our reverse approach is based on several key factors: Editorial based product information (PR) is the quickest way to create consumer awareness for new products. Editorial based product information (PR) has the highest "consumer trust" value. PR is credible. Editorial based product information (PR) is the most cost effective way to reach recreational users (the bulk of your sales).