Some of our best thoughts hit us while we're not staring at a monitor, sitting at a desk or listening to voice messages. They come during times when the din of the business world is far away…like while shaving…while showering…while…well you get the point. This section of our site will be an ever-changing, eclectic collection of wit and wisdom for your reading pleasure. We encourage you to be a participant. We'd enjoying hearing from you. Whether it's looking for an answer to one of life's great mysteries (after just finishing a naval orange and wondering how they get the seeds out)—or to make a statement about life in general—write us at info@truenorthpr.com. TN SOLUTIONS TIP-OF-THE-MONTH "I once gave a waiter a tip—I told him to never step off a moving bus." -Groucho Marx Our "tips" will go beyond Groucho's everyday life advice, focusing on our business life. We'll publish a new solution tip every month, so keep coming back. Here is our advice for now… TN's SOLUTION TIP #101 BUILDING A BRAND?? PUBLICIZE IT! While we feel traditional print and media advertising has its place in the marketing mix, we feel that publicity's credibility is more beneficial to brand building. One of the world's best known marketing strategists, and author of many best-selling books on the subject, Al Ries, has this to say: "Advertising should be used only to maintain brands once they have been established through publicity…Advertising lacks credibility…PR can supply that credibility." Another pretty well-known guy said it all; very simply... "All I know, is what I read in the papers" American Humorist—Will Rogers The publicity power of seeing or reading about a product or service in a news article is powerful, and operates as an endorsement of sorts-giving it validity and relevance. PUBLICITY is an effective marketing solution. As a Marketing and PR company, we know the power of the "Third Party"-the media. The consumer feels there is objectivity in editorial written on a product or service. It's credible. And as Will stated; that's how we get our information Click here to learn what the TN Word-of-the-Month is!