About True North Brand Group
President / CEO
Mark launched True North Brand Group with a passion for helping small and medium sized businesses maximize their opportunities.
Prior to opening True North Brand Group, Mark spent more than a decade working as a reporter and an editor, covering business developments in a range of consumer markets from fitness to outdoor products, fashion, lifestyle and fashion accessories. He closely followed public and private companies ranging from brands like Nike, Reebok and Adidas, to Tommy Hilfiger and the Gap, to Dick’s Sporting Goods and Banana Republic.
Prior to his experience covering business developments at media outlets like Footwear News, Women’s Wear Daily, Children’s Business and Sporting Goods Business, Mark worked at newspapers such as the Boston Globe and Chicago Tribune. His news coverage includes a stint covering a presidential campaign as well as local and regional politics.
Mark’s editorial background has helped position True North as a firm that members of the media can count on to assist in their compilation of gear, trend, style, tech and news stories. Mark has built a team of seasoned professionals, including some who pitched stories to him when he was a journalist, who all possess an understanding of the media’s unique needs and tight deadlines. True North also has a list of trusted partners it relies on to develop integrated digital marketing programs.
Senior Account Executive
Serving as our lead PR strategist, Matt Fitzgerald is a natural-born media relations expert with a wide range of exertise that spans from consumer products to tech.
After graduating from DePaul University, he set his sights on PR, working at agencies in Chicago and Boston, where he’s overseen PR and social media strategy on a number of outdoor and consumer tech accounts. Respected by clients and editors, Matt is at his best building brands one story at a time, whether at his computer, on the floor at CES, or even in the pit of a NASCAR track working with influencers.
The glue that holds us all together, our Account Coordinator Elizabeth Griswold keeps the train moving on schedule. After studying Journalism with an emphasis in Advertising at the University of Minnesota – Twin Cities, she moved to Charlotte, NC for warmer weather and a job in Corporate Communications doing everything from long-form internal communications writing to public relations and everything in between.
Elizabeth’s experience includes digital marketing and social media work, public relations, and corporate communications, as well as marketing and advertising strategy. She thrives when she gets to build relationships and tell the unique stories of a brand.