Are You Measuring Your PR Success?

PR Success

“So, it sounds great but how do I know how well my PR program is working?”

That’s a common question that we get all the time and one that we can answer. Providing detailed program measurement is something we’ve invested in at True North Brand Group because we believe a good PR program should serve as the foundation and support vehicle for your brands’ sales team.

Our PR programs come with a customized measurement dashboard that provides detailed Public Relations and Social Media metrics including views, shares and clicks. We’re also able to further customize our client dashboard to show:

  • Branded Videos.
  • Direct links to broadcast and YouTube placements and mentions.
  • Key Quotes and mentions said about your brand or service
  • Upcoming key dates (Sales meetings, trade shows, etc.)


In short, our client dashboards are meant to give YOU as the head of marketing a detailed program overview with program metrics, but also serve as a tool to get the sales team excited about the momentum the brand is generating.

We recently announced our agency Q4 results using the same dashboard we provide to our clients every month.

Click here if you’d like to take a look at our client measurement dashboard and reach out to if you’d like to learn more about how we can help your brand generate more measurable results.