Cauldryn developed a new innovation in battery technology and used it to create a new travel mug that allows users to enjoy hot coffee on the go all day long without needing to be near a hot coffee pot. The device also included attachments like a blender that offered additional uses. We were brought in to spearhead the launch of the brand and generate interest among retailers and consumers. A B2B and B2C Medial Relations campaign was implemented to drive sell-in, sell-thru, awareness and authenticity. Digital Advertising and eMail marketing helped drive on-line sales, while social media efforts expanded awareness. Working with our contacts in the media we secured several prestigious industry awards the same day the brand officially launched.