OOFOS

We took a really comfortable sandal and created a new category of footwear. After learning some running stores were re-ordering at a faster rate than traditional shoe stores, we knew that OOFOS had something special. We positioned the brand as a recovery shoe for athletes and what followed was six years of explosive growth and a new category of footwear – Recovery. Our marketing and brand awareness shifted to athletes and people around the world started to “Feel The OO”.