PayByCar has developed a proprietary technology that allows consumers to conduct touchless transactions at gas stations simply by confirming a text they receive when they pull into the participating station. After confirming what pump they are at, the pump turns on with no need to use the pump’s keyboard. This public relations and marketing program was faced with the unique challenge of generating awareness among three primary audiences. 1) Investors to continue generating financing interest. 2) The industry to get more stations to sign up and 3) Commuters to help fuel enrollment and use of the technology. Our outreach spanned across FinTech, B2B, and local market media to span interest across all three target audiences.