There’s a reason they call it “Earned Media.” As former editors and reporters we’ve been on the other side of the conversation and know how to ‘talk the talk’ because we used to be on the receiving ends of pitches from PR firms. We know what worked and what didn’t.
At the end of the day, our media relations team are storytellers and we know how to tell a pretty compelling story that will resonate with our friends in the fourth estate.
Lifestyle / Fashion – Whether you make leather bags and backpacks, footwear, sunglasses, underwear, or outerwear our team is ready to help position your brand into the next season’s latest trends. Here are some examples of our lifestyle/fashion work: OOFOS, Serengeti, and UnderGents.
Performance Gear – If you make products for those who demand the very best we can help you position your brand – whether it’s skis, bike helmets or performance wear, or kayaks – to your target audience and show up in the meaningful gear reviews that will help move the needle. Here are some examples of our performance gear work: Volkl and Bolle.
Consumer Tech – We’re up on the latest gizmos and gadgets. From power banks to cables to the new portable devices that go anywhere and do anything we can help spread the word. Here are some examples of our consumer tech work: ToughTested, PayByCar, and Cauldryn.
Sustainability – Our fastest-growing consumer segment and an offshoot of the outdoor industry we’re seeing more requests for brands and products that have an eco and sustainable story. See an example of our sustainability work here: Rackle.