Serengeti

Serengeti, an industry leader decades ago, has heavily reinvested in its brand and continues to manufacture the most advanced lens technology in the industry. At the same time, the brand has also initiated a rebranding effort to become relevant amongst a younger consumer base that didn’t have an opportunity to experience the brand back in the 80s. True North got the call to drive North American PR and Social, as well as initiate a North American Influencer Campaign.